© 2012 — 2026
Twenty-five years across the UK, Europe, the Middle East and Latin America, leading in five areas: Strategic Innovation & Responsible AI; Product & Digital Experiences; Brand, Marketing & Communications; Media Transformation; and Creative Studio & Design. Below, the projects I delivered end to end.
From initial customer research and market analysis through to conceptualisation, business modelling, product design, brand, strategy and execution, I personally carried out every stage of the following projects. This included designing the actual products and leading all brand, creative, product, technology and marketing efforts. I delivered the work end to end, often acting as an accelerator and catalyst for organisational change through innovation.
Envisioned, designed and delivered the first immersive retail strategy, along with a suite of digital products, for one of the world’s largest automotive groups. Content and entertainment-driven commerce.
Led strategic vision, implementation and execution for a national government’s digital transformation. Personally conceived new digital content ventures and revitalised legacy media assets, including a full redesign of the largest Arabic-language quality media platform in the Middle East.
Personally developed and executed the first global content marketing strategy for one of the world’s largest VC and private equity firms (€71bn AUM), spanning marketing, communications, digital strategy and innovation across 27 funds and 650 employees.
Created and launched the world’s largest Spanish-language portal for business, economy and finance (5.26M organic unique visitors; 123M browsers). Personally designed its structure and editorial model, including a youth-focused vertical, Retina, with 709K organic users.
Designed and delivered Spain’s top digital-only, paid-for media brand (19.3M monthly visitors). Also led an executive innovation programme, and envisioned and designed new digital products for the national public broadcaster, across sound and television.
Personally led the design and implementation of a Responsible Banking and ESG content marketing strategy for one of the world’s largest banks. This included digital product innovation, editorial and cultural modelling, and global marketing alignment.
Senior marketing advisor (CMO role) to the founders of a Cambridge-based adolescent mental health startup, delivering clinically approved, evidence-based therapies. Personally shaped go-to-market strategy, brand and communications.
Personally conceived, designed, and led the development and launch of a digital-first ESG fund targeting millennial and Gen Z investors for a global bank (€6.5bn AUM). The fund achieved a +44.95% cumulative return since launch (+8.90% as of February 2021).
Designed and implemented a complete digital marketing, sales and engagement ecosystem for a global technology firm and research organisation with 350,000 employees across 170 countries.
Designed next-gen digital and physical experiences for the world’s largest global event in creative communications and advertising.
Envisioned, created, designed and directed the launch of the world’s largest digital-first haute cuisine congress, an award-winning platform with 25,000 live attendees from 108 countries and 50 hours of multilingual live content.