A members-only platform connecting luxury craftsmanship, physical experiences and digital ownership
2012 — 2026
Original ventures, deeply human
AI makes intelligence abundant. Human agency gives it purpose.
I imagine, create and build original businesses, brands and products that don’t yet exist. I spot emerging needs and opportunities others haven’t seen, and bring together the people, technology and investment to make them happen. Always putting people first.
How Audacity works
I bring together talent, capital and distribution to make ventures happen
1. Imagine
Original ventures I conceive, own and build
2. Invent
New ventures I originate and build with companies ready to move first
3. Invest
Early-stage investment in founders and ideas I believe in, alongside partners
Imagine
Original ventures I conceive, own and build
Oud™
Luxury, created live
Explore(opens in a new tab)
Ana.Earth
Affective AI
Explore(opens in a new tab)Affective technology for the first AI-native generation. Helping young people develop agency, resilience and character
Future Cities
Conference series
Explore(opens in a new tab)Exploring cities as epicentres of innovation, where technology, science, business and culture shape how we live and thrive
Estribo™
Author-led media
Explore(opens in a new tab)An independent, author-led media company for the Spanish-speaking world, built for the age of AI. Protecting authors’ voice, authority and identity
Invent
New ventures I originate and build with companies
Al Bayan
with the Government of Dubai
Explore(opens in a new tab)Transforming a leading Arabic-language news brand into a premium business and financial media proposition. New strategy, editorial model and digital ecosystem
ABC
Mobile-first, video-led
Explore(opens in a new tab)Reinventing a 120-year-old media brand. Mobile-first, video-led, author-centred. Digital subscriptions up 38% since launch
Erde
with BMW Group
Explore(opens in a new tab)An unsolicited, digital-first vision that helped shape BMW Group’s virtual retail strategy, bringing together content, community and commerce
Imantia
with Abanca
Explore(opens in a new tab)Wealth management for a new generation. A digital-first ESG investment proposition for millennials and Gen Z, conceived, designed and launched
Invest
Early-stage investment in founders and ideas I believe in, alongside partners
Interested in
- Affective AI & Mental Health
- The Brain Economy
- Creators & New Media
- The Education Gap
- Future Cities
Clients
- BMW Group
- News Corp
- IBM
- Santander
- EQT Group
- Panasonic
- Cannes Lions
- Telefónica
- RTVE
- PRISA
- Government of Dubai
- Real Madrid
- Kinnevik
- Informa
- IMI
- The Economist
- Snapchat
- WGSN
- Enel
- UAE Media Council
- Hackett
- University of Cambridge
About me
Alfredo Triviño
Founder of Audacity
London-based entrepreneur and venture creator specialising in zero-to-one innovation and responsible AI. Award-winning journalist, designer and executive. I’ve spent 25 years conceiving, building and launching new media and audience-driven businesses. I establish and lead innovation programmes and product research labs, envisioning and developing new businesses, products and formats.
I worked alongside Rupert Murdoch, Steve Jobs and a pioneering team to create the world’s first iPad-only news publication. I also originated the concept behind Snapchat Discover.
I founded LYXSTREET, an AI-driven immersive luxury marketplace at the intersection of art, culture and commerce. With my wife, I co-founded WeSee, a non-profit helping young people develop agency, resilience and character in the age of AI.
Awards
- FinalistMedia Innovator of the Year 2026
- WinnerWebby · Anthem · SND · Malofiej
- NominatedEmmy · Goya