Alfredo Triviño

EL PAÍS ECONOMÍA Audacity Partners is at the forefront of content and experience pioneering and innovation since 2006. From the invention of the Newsbook four years ahead of the iPad, to the first digital editions of ’ THE TIMES ’ and the ’ Wall Street Journal ’ in 2009 on a Cambridge Plastic Logic tablet; to the creation of ‘The Daily’ ( prototype 1 ) ( prototype 2 ) ( prototype 3 ) ( prototype 4 ) with Steve Jobs and Rupert Murdoch, or to the latest Snap’s content Discover platform and narrative. Audacity Partners collaborates with brands , retailers and publishers to design and develop new products , and to define long-term editorial and commercial growth strategies. This video summarises our recent history. It also dives deeper into our latest project ( EL PAÍS ECONOMÍA ) and signals our next step, LYXSTREET —a digital ‘Bond Street’ that increases ROI on content spend, accelerates commerce, and favours a new revenue stream for luxury brands. - - - - Transcription I’m the founder of Audacity Partners, a London-based strategic innovation studio helping CEOs and market leaders to drive digital transformation through radical products that the world’s never seen. Former Director of Innovation at News Corp, I envisioned the iPad in 2006, Pinterest in 2008, Siri in 2009. In 2010, I created the first tablet editions for The Times and The Daily ( an iPad only venture with Rupert Murdoch and Steve Jobs ). In 2012 I defined the embryo of what today is the content experience behind Snap’s Discover . From the development of responsive websites to the creation of native apps, we collaborate with brands, retailers and publishers to design new products, and to define long-term growth strategies. In 2015, we started working with PRISA —the world’s leading Spanish and Portuguese-language quality media group, reaching out to more than 700 million people. Our first project was the redefinition of EL PAÍS SEMANAL, which was successfully evolved into a luxury product. Both in print and in digital. We announce today that we are the creators behind EL PAÍS ECONOMÍA, from business strategy to the creation of the new products and their new brand identity. EL PAÍS ECONOMÍA is the largest Business portal in Spanish. It aims to make Economy relevant, useful and accesible to everyone. We have methodically researched the existing offering. Established a benchmark of more than 1,300 media on both sides of the Atlantic. And identified trends as well as new opportunities. To better understand customers needs and behaviours, we used a revolutionary distribution analytics tool, named Croma. This allowed us to identify three main audiences: — Companies, executives and investors. — Consumers, savers and self-employees. — And new professionals in the new economy : Emerging leaders with special attention to women. And entrepreneurs / innovators. EL PAIS ECONOMÍA aims to serve these three audiences. Two new products are the key of the new offering. On one hand, CincoDías, veteran of the financial press, matures as an specialised vertical focused on Markets, Companies and Money. On another hand, we envisioned a new product named ‘retina’ that targets professionals of the new economy. It is focused on digital transformation, innovation, productivity and strategy. ‘retina’ exists to help emerging leaders and entrepreneurs to work intelligently, create value, innovate and grow, and balance life and work. Over the past 7 months, we have collaborated with some of the most talented editors, journalists and developers. This is an energetic and cross disciplinary team that made all this possible. The print and digital products launched today signal the beginning of a wonderful journey —not a final destination. More features are being developed and will be implemented continuously. As for Audacity Partners, our next stop is LYXSTREET. A product of our own, introducing the next generation of e-commerce for luxury brands, which will be launched in London in Q4 this year. - - - - - - - - - Alfredo Triviño , Managing Partner, Strategy, Editorial and Creative Director. Rickard Frank , Creative Director. Juan Melano , Senior Partner and CEO of Croma. Miguel Suárez , Senior Partner. Arantxa Martínez , Director. Santi G. Barros , video producer-director. - - - - - Other projects LYXSTREET IBM SNAP Olympics SHARED PLANET SANTANDER - - - - - - EL PAÍS team Many thanks for the opportunity and great effort from the team at EL PAÍS. It’s been an absolute pleasure to work with : Manuel Mirat, CEO Antonio Caño, Editor in Chief Ignacio Soto, PRISA Group CBO José Luis Gómez Mosquera, MD Miguel Galera, COO of Mitula Group Jorge Rivera, Deputy Editor in Chief Noemí Ramírez, CDO Vanesa Hernández, Operations Director Ricardo de Querol, Editor in Chief of CincoDías Jaime García Cantero, Retina Director Nuño Rodrigo, Head of Content Pablo Delgado, Digital Development Director Fernando Hernández, Art Director Jacinto Corral ( and Rubén ), Head of Development Virginia Béjar, MD Events Remigio Lluch, CMO Pedro Zuazua, Communication Director Patricia Tortajada, Head of Marketing Paula Villamayor, Head of Events Pablo Caño, CBO Belen Villa

Audacity Partners is the strategic innovation studio behind the new ‘EL PAÍS ECONOMÍA’ . We have defined its business and editorial strategy, as well as executed an ambitious design and brand identity for its two new products —‘CincoDías’ and ‘retina’. EL PAÍS ECONOMÍA is born with the ambition to become the largest Business portal in Spanish. Aiming to make Economy relevant, useful and accesible to everyone. We have methodically researched the existing global business offering, established a benchmark of more than 1,300 media on both sides of the Atlantic, and identified trends as well as new opportunities. To better understand customers needs and behaviours, we have used a bespoke revolutionary content distribution analytics tool, named Croma . This allowed us to identify three main audiences: — Companies, executives and investors. — Consumers, savers and self-employees. — And new professionals in the new digital economy : Emerging leaders / special attention to women Entrepreneurs / innovators. EL PAIS ECONOMÍA aims to serve these three audiences. Two new products are the key of the new offering. On one hand, CincoDías, veteran of the financial press, matures as an specialised vertical focused on Markets, Companies and Money. With an emphasis on live content in digital, and in analysis, in print. On another hand, we envisioned a new product named ‘retina’ that targets professionals of the new economy. It is focused on digital transformation, innovation, productivity and strategy. ‘retina’ exists to help emerging leaders and entrepreneurs to work intelligently, create value, innovate and grow, and balance life and work. Over the past 7 months, we have collaborated with some of the most talented editors, journalists and developers. An energetic and cross disciplinary team that made all this possible. The print and digital products launched today signal the beginning of a wonderful journey —not a final destination. More features are being developed and will be implemented continuously. As for Audacity Partners, our next stop is LYXSTREET. A product of our own, introducing the next generation of e-commerce for luxury brands, which will be launched in London in Q4 this year. Audacity Partners Leadership team for EL PAÍS ECONOMÍA: Alfredo Triviño —Managing Partner, Strategy, Editorial and Creative Director. Rickard Frank —Creative Director. Juan Melano —Senior Partner, and CEO of Croma. Miguel Suárez —Senior Partner. Arantxa Martínez ( Director ). Please, reach out at audacity.partners@audacitypartners.com More info to come. - - - - - - About Audacity Partners Audacity Partners is a London-based strategic innovation studio helping CEOs and C-suite execs to envision and drive digital transformation through radical products that the world’s never seen ( content, experience and data driven ). From the development and built of responsive websites to the creation of native apps, Audacity Partners collaborates with brands, retailers and publishers to design and develop new products, and to define long-term editorial and commercial growth strategies. Experts in content, experience and technology, we are an elastic league of talent and like-minded companies with a track record in designing and launching successful creative digital businesses. We are currently incubating LYXSTREET . Some of our most recent projects include: Cannes Lions — Multi-platform responsive website design. — Native app envisioning a revolutionary location-based mobile entertainment experience. Santander — Global Content Marketing Strategy definition and implementation. WGSN — Multi-platform responsive marketing website. — Multi-platform responsive subscribers-only website. — Award winning inStock ( WGSN’s big data platform ). RTVE — Connected smart TV App. — Second Screen App. — Award-winning multi-platform responsive website. EL ESPANOL — Award-winning digital only media ( native for tablets and smartphones ).

Founder & CEO I’m currently running a premier mobile luxury destination for brand content and commerce called LYXSTREET —London based. LYXSTREET is a digital ‘Bond Street’, ‘5th Avenue’ or ‘Avenue Montaigne’, articulated on five verticals ( Fashion & Accessories, Jewellery & Watches, Technology, Driving, and Spirits ), each one of them hosting multiple brand digital stores. LYXSTREET is the world’s premier mobile luxury destination for brand content and commerce, offering a superior personal service and product experience —video driven, immersive, multi sensorial. It is a digital ‘Bond Street’, ‘5th Avenue’ or ‘Avenue Montaigne’, articulated on five verticals ( Fashion & Accessories, Jewellery & Watches, Technology, Driving, and Spirits ), each one of them hosting multiple brand digital stores. LYXSTREET is the result of an exhaustive research of more than 500 luxury brands. Our experiences and narratives have been tested successfully with 770 customers. LYXSTREET is: ( 1 ) 90 times more effective than TV to drive digital sales. ( 2 ) 60 times more effective to drive traffic to brick and mortar stores. ( 3 ) 50 times more effective to favour brand discovery and loyalty. Powered by proprietary VR and AI technologies, our execution is been endorsed and praised by leading chief executives, e-commerce and marketing directors at the top global luxury brands, PR fashion companies, publishers, retailers, and venture funds. It redefines what global luxury mobile advertising and e-commerce are by blending them as part of a natural customer journey in which brands become the new publishers. Its mission is simple: — To increase the return on content spend. — To nurture brand subscription and build a revenue stream. — To drive online and offline sales. — To help brands produce groundbreaking digital experiences. After three years of product research, customer testing, market validation and product iteration, LYXSTREET is at an acceleration stage —premiering its alpha version exclusively with ten founding brands. LYXSTREET Credits: Creator, director, producer, editor and product director ( strategy, content, technology, design and experience ) … : Alfredo Triviño Original sound design & composing : Alex Baranowski Content strategy: David Álvarez Tech development : Perry Price , Alex Smithson Motion graphics arragements: Nico Bolacha Other key talent involved in the project at different stages are: Catalina Calvet ( content research ), Andrés Allende ( finance and operations ), Javier Erdozáin ( business development ). Video Video: Santi Barros Original sound design & composing: Alex Baranowski Post-production: SHOWorks

Reporting to the CMO and Marketing and Communications Directors across units, we created and introduced the series ‘Prosper Stories’ which led Santander’s annual report . Credits: Director, screenwriter, producer, director of photography and editor: Alfredo Triviño Videography and photography: Santi Barros Original sound design & composing: Alex Baranowski Post-production: Showorks

Audacity Partners is currently producing the first multi sensorial encyclopaedia for kids ( 8 - 11 ), native for mobile. It is a book, a movie, a game, and a museum, all blended into one immersive pedagogical experience favouring the discovery of planer Earth as our shared house. / We aim to demonstrate how technology could become the greatest enabler for kids to discover themselves, one another, and the world around them. / This encyclopaedia takes storytelling to the next level through the blend of cinematographic, gaming and educational narratives by offering a radical approach to location and object based experiences, augmented by sensory input such as touch, voice and image recognition, sound, video, eye tracking, acceleration, movement or GPS data. Credits: Creator, director, producer, editor and product director ( technology, design and experience ): Alfredo Triviño Sound designer & composer : Alex Baranowski Editor and screen writer : Matt Tench Narrators : Helen Philpot , Hugo Rifkind Illustrator : Rob Foote Tech development : Alex Smithson ( Hedgehog Lab ) Post-production : SHOWorks

The most innovative mobile encyclopaedia for kids ( 8-11 ) to learn all olympic disciplines by playing them with their smartphone and competing against his friends. Credits Creator, director, producer, product director and editor: Alfredo Triviño Sound designer & composer: Alex Baranowski Editor: Matt Tench Infographics: Servicio Telegráfico ( Director: Manolo Romero ) Post-production: SHOWorks

Is there any future at all for popular media on mobile? The answer is ‘yes’. But only when genuinely articulated on a proposition which intelligently values, respects, challenges and entertains its customers —not actually the poor proposition we suffer today. Appealing to the business of the flesh for the sake of the business contributes only to the brutalisation and complete depreciation of the human being —starting with the ones who actually put it together. Aiming to offer 20 minutes of collectable entertainment, daily, and most importantly to encourage subscription and loyalty to a popular brand that urgently needs a solid ( and paid-for ) mobile strategy, I created the concept partially featured in the video above —the experience goes richer. This prototype aimed to target a completely new audience by taking cinematographic, gaming and sensorial narratives to a different level. The three key issues explored were: ( 1 ) device orientation, ( 2 ) content edition, and ( 3 ) emotion.

Seven’s mission is to serve a general audience that values being intelligently connected, informed and entertained. An audience that hasn’t got time for a lift of 128 newspaper pages or the interest in a neverending newspaper-like mobile experience. It’s a brand that moves from a traditional newspaper section driven proposition to a multichannel customer centric proposition, articulated on three pillars that could easily be branded (or bundled in) independently: Dispatches, Perspectives, Xtra. Seven is a natural-born cross-media brand that delivers a genuine content experience (in print and mobile), by pushing the boundaries of each medium.

Quality journalism requires quality HD formats and techniques, but that doesn’t mean it shouldn’t be affordable and scalable. This second project on visual story telling and new narratives, which I commissioned to photographer Matt Writtle and award-winning composer Alex Baranoswki , explores how to create a movie by deliberately using still photography –80% of the content is still photography. It also shed some light on the path our photographers at News could take to reinvent themselves. This is also part of a more ambitious project that aims to create a visual portrait of Britain through the extraordinary live or ordinary people. It could be a collection of 365 first-person portraits that would serve well to nurture positive, inspirational and educational values in our community. By serialising quality collectable content we might be able to engage more efficiently and drive loyalty. The main objectives of these project were: Researching quality cinematographic story telling narratives and techniques to present news stories through essentially still photography. Exploring unique but affordable visual narratives that could be scaled. Reinventing the role and skills of traditional photographers. Introducing a new journalistic genre, a visual 360 portrait in which images and sounds speak by themselves. Defining what’s the role music composers and sound engineers should play in our brands. Exploring meaningful content and educational formats that inspire and help to create a better society.

I’m working on a continuous innovation programme to research key themes affecting longer term product strategy at News Corp. The main purpose is to identify trends in A) consumer behaviour, B) technologies, and C) talent management that challenge the way we create, edit, distribute and enjoy media. Based on this research, I create customer-centric prototypes of products that encapsulate and try to offer a strategic vision on what’s ahead. One of main my areas of research is visual storytelling, as I believe it is critical for any creative industry to fully maximise the power of visuals in an era of multiple screens. Last summer I created, inspired and commissioned ‘Sea BItes’ a short documentary which is been shortlisted for the 2012 Goya Awards in the category of Best Spanish Short Documentary . This note below, shared with all main stakeholders at News Corp last August, explains the rationale behind it and the questions we tried to answer. —— YouTube journalism vs. quality journalism New visual storytelling narratives (1) Mobile platforms are essentially sensorial animals in which visual content is king. One of our biggest challenges at News Corp is researching and developing meaningful visual storytelling narratives that help to deliver quality journalism and entertainment worth paying for. Quality journalism requires quality HD formats and techniques. Newspapers and print media have borrowed and explored fiction techniques for decades. As part of a bigger project about visual story telling, I’m researching how cinematographic narratives could create textures that bring the content experience to an intimate level. Sea Bites, presented in the video above, is a project commissioned to award winning war journalists and film directors David Beriain and Sergio Caro founders of ’En Pie de Guerra’ , and members of Medina Media . The objectives of the project are: Researching quality cinematographic story telling narratives and techniques to present news stories. Introducing a new journalistic genre, a visual 360 first-person portrait in which images and sounds speak by themselves. Creating an original soundtrack and defining the role of music and music composers in news gathering and storytelling. Challenging and verifying existing photography cameras and techniques (go-pro, helicopter, underwater, time lapse, slow motion) as well as innovative sound systems –multi-channel surround sound system like sound 5.1. Questioning what would it be necessary to offer a genuine and exclusive experience. What cameras and sound technologies? Would they need to be created? Who’d be the right partner to do so? Pulsing the potential of collectable content. As on TV-shows, serialising quality content on mobile might be efficient to drive subscriptions. What’s the right format and genre? Exploring encyclopaedic and educational (timeless) content that live longer than stories which fit into the traditional 24/7 news cycle. This is a first person portrait of an ordinary collector of goose barnacles (those lovely crustaceans!), one of the most appreciated and expensive delicatessen of the Spanish cuisine –last Christmas the price rocketed to £180 per kilo. The story is been filmed in Cedeira , a tiny village from Galicia, in the North West of Spain. The soundtrack has been created by musician and folk artist, Anxo Pintos , using local instruments. You can watch the making off in here , and learn about the team behind it. It’s been a great honour to work with David (thank you!), and I hope to come back to him soon with more challenging opportunities.

I’m leading News International’s Product Vision Lab here at News Corp in London, and master-minding a fascinating innovation programme for the next year. My mission is: 1. To research trends, technologies and events that will change the way we enjoy and promote brands. 2. To create radical and meaningful products that people will love. I’m gathering a very special unit of experienced cross-platform developers to work on amazing new IP projects, mid-weight motion and interactive designers to dream off future media, games and movies music composers to craft beautiful experiences, and passionate and creative psychology graduates to explore trends. Only A+ players to apply. Get in touch soon!

I’ve recently launched an innovation observatory –you can call it an ideas/trends radar– where I’ll be archiving ideas and people worth getting closer to. Access is restricted –by invitation only. It’s called ‘eyepiece’. An eyepiece is a type of lens attached to optical devices such as telescopes and microscopes. It should help to see what’s coming next from a macro, micro and nano perspective, across multiple industries, in order to inform thinking into our global strategy at an early stage.

Editorial and creative conceptualization. NY, USA. August 2010 I envisioned three different editorial and creative alternatives for News Corp’s first tablet only proposition, The Daily. These prototypes informed thinking and helped to set the DNA code of what the product is today –I’m not responsible for the final presentation and the current execution of those concepts. The images above correspond to the contemporary and traditional options –a radical one is showcased below .

Strategy, and editorial and creative conceptualization Feb 2011 I’m currently prototyping a natural-born crossmedia brand that understands the importance of tailoring just the right amount of content (both editorial and commercial), at the right time, in the right place, at the right price, for an audience that hasn’t got neither time/energy for a heavy lift of 96 newspaper pages nor the interest in a neverending daily newspaper-like mobile experience. More to come.

Founder and creator. London, UK. Nov 2010. Liquid media are perfect channels from where to enjoy rich visual content. I’m also currently embarked on a personal project to market a tablet centric, content and commercial quality proposition aiming to serve a global audience that wants to be intelligently informed, connected and entertained. I’m teaming up with cinematographers, composers, photography directors, photojournalists, screen writers, psychologists, animators, visual explainers, typographers, developers, production artists, strategists. Does it sound like a good ride? Please say ’ hello ’.

Editorial and creative conceptualization NY, USA. August 2010 I envisioned three different editorial and creative alternatives for News Corp’s first tablet only proposition, The Daily. The radical alternative, here showcased, has an obvious and intentional tabloid cut. (The traditional and contemporary alternatives are presented above).

Strategy, and editorial and creative crossmedia relaunch Madrid, Spain. Jun 2010. ABC (1903) is an upmarket, morning, A-4 shaped, quality, daily newspaper in Spain, with over 750,000 readers and a circulation of over 300,000 copies. In 2010, It became the first national media brand to implement a simultaneous crossmedia rejuvenation strategy.

Inventor. London, UK. 2006. I founded Solo Media in late 2006, to research alternative ways of communication, entertainment and commerce. I then started to work on tablets, and invented the Newsbook, a liquid media in which all languages merge (video, audio, text), and from where to read, view, listen to, share, store, buy and organise newspapers, books and magazines. I thrived to keep some of the paradigm and the rationale behind reading in print, but enhancing and tailoring the editorial and commercial propositions, and fragmenting the content into audio, video or text components as they best helped to offer an effective and engaging experience. An early prototype of the Newsbook was first introduced in public, to publishers, senior executives and global editors-in-chiefs, at the World Association of Newspaper Congress in Cape Town, South Africa, in June 2007. This work on the Newsbook later inspired the work i developed on e-ink and plastic logic technology for both The Times and The Sunday Times .

Strategy, and editorial and creative proposition. Prototype London, UK. April 2010 Since the 60s, and during decades, The Sunday Times Magazine it’s been house to award-winning photojournalism. Tablets are liquid media in which the sensorial experience is king, and the Sunday Times could take advantage of that – it’s now the golden age for visual storytelling!

Strategy and Product development. Prototype London, UK. March, 2010. The Times Style and Usage Guide aims to provide writers and sub-editors with a quick reference to contentious points of grammar and spelling and to guide them through specialised areas where confusions have arisen in the past. It would be ideal to expand that offer to the general public as well as to evolve it into an educational, indispensable, convenient and timeless reference tool worth paying for. This Times Dictionary proposition targets both adults and children; both professional writers and the general public; both a national community that values the heritage of The Times and a global audience that trusts The Times’ authoritas, and is eager to write and speak English like The Times does.

Founder and creator. London, UK. 2009 As a personal project, I’m also creating the first social network built around objects. It’s a visual wall of the stuff that you love and shapes your universe. A mirror to find others who love what you love. And a tool to collect and track the things that you’re really passionate about.

Editorial and creative proposition. Bilbao, Spain. 2009 Vocento is the consolidated leader group of the Spanish press with 4.8 million daily readers, and a circulation of about 1.4 million copies per day. Its Regional Media division is integrated by twelve newspapers which are all leaders in their respective regions. I contributed to the creation of an award winning editorial and creative model that was rolled out nationally.

Editorial and creative proposition. London, UK. 2009 Over 17 million people read Metro each day in 18 countries. The new editorial and creative proposition was rolled out almost simultaneously in Brazil, Canada, Chile, China Czech Republic, Denmark, Equator, Finland, France, Greece, Guatemala, Hungary, Italy, Mexico, Netherlands, Portugal, Russia, Sweden, and USA.